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You Can Quote Me on That

By Valerie Myers 

 


In our daily quest to create attention-grabbing, newsworthy and relevant content to garner positive media attention for our clients, we as PR professionals are faced with the sometimes daunting task of disseminating words straight from the mouths of the CEOs and VPs of the companies we represent. Daunting because often, if we’re not careful, quotes used in press releases can come across sounding wooden and contrived or manufactured to suit a particular audience. For some smart tips on how not to make your spokespeople sound like soul-less, impersonal, dry-as-a-low-fat-rice-cake humanoids, check out this quick read from corporate communicator website Ragan on 4 ways to improve quotes in press releases. You can thank me later.
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